Cars

Ford's Electric Pickup Is Powerful Enough to Appeal Even to Republican Truck Drivers

13 days ago   |   By Observer

For decades, car companies have marketed pickup trucks as tough and rugged, made for real men doing real man things. Those appeals to conservative masculinity have paid off, and according to one analysis , Republicans buy eight heavy duty pickups for every one bought by a democrat.
Given Republican hostility to attempts to reduce fossil fuel consumption, the eco-friendly electric version of the F-150 pickup Ford just introduced might seem doomed to tiny sales.
But the power built into the new Ford F-150 Lightning might overcome any prejudices against a vehicle designed to cut back on...
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