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Starbucks Drops Special Merch to Commemorate 25 Years in Japan

17 days ago   |   By Hypebeast

In the past two-and-a-half decades, Starbucks Japan has grown from a single store in Ginza to 1,600 outposts across the nation, serving over five million customers a week, according to the coffee giant. Now, Starbucks is launching a three-pronged celebration as part of the its 25th anniversary in Japan, centered around "the power of coffee and connection." The first phase includes a limited edition merch collection rife with timely branding and crowdsourced smile-centric marketing campaign, coinciding with a video dubbed " 2525 ("ニコニコ," both "25" and Japanese slang for "smile") Replay...
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