Fashion > Luxury

London's Independent Labels Bank on the Power of Community

7 days ago   |   By WWD

LONDON - For luxury brands, it's not just about likes and followers on Instagram, but about real-life ones, too - the kind who will shop the collections at full price, show up for the latest launch, commission a bespoke piece and then come back for more, no matter the trends.
In London, where the majority of brands are small, independent, and running on tight budgets, having a close-knit, real-life community is proving the secret sauce to staying relevant - and to expanding the business.
London Fashion Week starts today, and the brands leading the way are not necessarily the new, buzzy...
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