Fashion > Fashion week

Balmain: Ready-to-Wear SS21

28 days ago   |   By 10 magazine

Olivier Rousteing thinks big and his Balmain show was epic. The designer celebrated 75 years of the brand with an ambitious, stadium-level, open-air production, held after-dark in the Jardin des Plantes. As well as a global social media audience, there was a live audience and a bank of screens showing the A-list virtual front row, including JLo and Cindy Crawford. Rousteing is a digital savant and this was a witty addition to the ‘phygital' fashion week.
Rousteing immersed himself in the Balmain archives over lockdown and he started this 75thanniversary show with a group of veteran couture...
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Olivier Rousteing Presents a More Relaxed Interpretation of Balmain Signatures for Spring 2021

Olivier Rousteing Presents a More Relaxed Interpretation of Balmain Signatures for Spring 2021

28 days ago   |   By Fashionista

This may be an unprecedented Paris Fashion Week, but Olivier Rousteing returned to the runway format for Balmain's Spring 2021 debut on Wednesday. However, it wasn't, strictly speaking, a typical Balmain show. Firstly, as many celebrities, stylists and other "friends of...
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