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Douglas Debuts New Retail Concept in Milan

7 monthes ago   |   By WWD

MILAN - After Berlin, German beauty chain Douglas has debuted its new retail concept in Italy.
On Wednesday, the company reopened the doors of its flagship here, located in the buzzing Corso Buenos Aires shopping street, debuting both a new look and a revamped assortment of brands.
“We decided to launch this new concept in this store because it's among our two or three best located units in Italy, for sure the best one in Milan,” said Douglas Italia chief executive officer Fabio Pampani, praising its position midway between the city center and the populated shopping district as well as the...
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