Fashion > Wedding

Catbird Amps Up Experiential Retail With Welding Annex

7 days ago   |   By WWD

Brooklyn, N.Y.-based Catbird, fast becoming the jeweler of choice for the artisanal-leaning selfie generation, has dived further into experiential retail.
The company this month opened an offshoot retail unit called the “Welding Annex” where consumers can pay $94 to have a thin, 14-karat-gold chain permanently welded around their wrist. The shop, located at 540 Driggs Avenue in the Williamsburg section of Brooklyn, was previously the location of Catbird's wedding annex, which has since relocated to a larger space. The welding annex is open on Fridays and Saturdays only.
Using a small laser...
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