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Hearts on Fire Teams With Wedding Dress Influencer Hayley Paige

5 monthes ago   |   By WWD

PUT A RING ON IT: Jewelry brand Hearts on Fire is getting into the influencer game.
The Boston-based jeweler has teamed with wedding dress influencer and designer Hayley Paige, entering a licensing agreement to produce a range of bridal jewelry under her name. The collection will become available for purchase in spring 2019 through Hearts on Fire retailers, as well as the brand's own e-commerce channels.
The agreement is a move by Hearts on Fire to appeal to the mass-market Millennial consumer. Paige's Instagram account carries more than 736,000 followers and showcases her engaging in...
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