Lingerie

Etam Inks Deal With First Insight on Consumer Engagement Solutions

3 days ago   |   By WWD

Lingerie retailer Etam is the latest company to sign on with First Insight Inc. to use the data analytics' firm consumer engagement solutions to help inform its merchandising decisions.
The deal - for an undisclosed amount - follows similar transactions with the Camuto Group, Helzberg Diamonds and David's Bridal, among others. First Insight describes its customer engagement and predictive analytics solutions as being able to “empower brands to incorporate the voice of the customer into the design and merchandising of new products.”
Marie Schott, brand chief executive officer at Etam, said...
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