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Why did Burberry destroy 37 million dollars of its goods?

8 monthes ago   |   By Fashion United

On the topic of sustainability we are used to hearing brands over-producing collections for their retail networks and being left with excess stock.
Back in March the New York Times broke the story that H&M was sitting on a 4.3 billion dollar mountain of unsold inventory. Enough items to dress an entire nation.
But stories of luxury companies deliberately destroying their clothes in order to manage inventory issues instead of discounting, adds another dimension to the sustainability crisis that has come to define today's era of fast fashion, exclusivity and profitability.
According to...
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