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Westfield sees return of global brands for festive shopping

1 month ago   |   By Fashion United

Image: URW
Westfield London has welcomed back a variety of global brands for the festive shopping period.
Coming to Westfield London and Westfield Stratford City, the brands look to engage with visitors with pop-ups and in centre activations. Both London centres have seen around 40 million visitors since they reopened in spring.
In Westfield London, Nike is bringing the Nike Kids Play Lab, with a series of fun games created by children encouraging children to play. Boots is offering beauty experiences from Givenchy and Dior. Both beauty brands will have a stand outside Boots, offering...
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Global online fashion sees rebound at start to festive season

1 month ago   |   By Fashion United

Image: Pexels
Newly released data from Nosto's Black Friday Cyber Monday report says fashion ecommerce performance bounced back after the 2020 holiday season.
The average order value for fashion was up 12 percent year-on-year compared to a -3 percent fall in 2020. And while online traffic for ecommerce as a whole was down 7 percent and sales up 2 percent this year, fashion bucks the trend slightly with visits up 2 percent and sales up 3 percent.
“With conversion rates in fashion falling 9 percent, and average online orders 12 percent bigger, it feels like people are being more selective...
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