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Essentials: Greg Yüna

1 month ago   |   By Hypebeast

For this week's installment of Essentials , we speak to NYC-based jeweler Greg Yuna. Known as "The Cleanest," Yüna is recognized for his immaculate modern aesthetic and fine craftsmanship. His custom pieces are some of the most sought-after in the game, and his gÿ label features official collaborations with the likes of Kith and BBC. Yüna began his career in finance before stepping into the jewelry business after some distant relatives asked him to help out with sales during the holidays. "I saw the potential after seeing different celebs/artists come in to buy jewelry," said Yüna. In...
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