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Golden Goose Enhances Lab Concept With Beijing Unit

1 month ago   |   By WWD

Golden Goose today will unveil a new enhanced concept for its customization Lab store network inside Beijing's SKP luxury shopping mall's South wing.
The door marks the fifth Lab unit the brand is opening after Milan, Dubai, Tokyo and Hong Kong. It complements the existing flagship store located inside SKP.
Nodding to the brand's technology and its sneaker makers' know-how, the 1,180-square-foot store is decked out in white resin, replete with distress machines filled with sneakers and sandbags, a reference to the company's barreling machines employed at the brand's production hub in...
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