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Marquee Brands Opens Second NYC BCBGMaxAzria Store

1 day ago   |   By WWD

The new BCBGMaxAzria store at 77 Mercer Street in SoHo features the brand's updated modern store concept and layout.
The space totals 5,200 square feet, and is large enough to house the full range of the brand's extensive product offerings that include sportswear, dresses, shoes, handbags and jewelry, as well as its new denim line.
Diane Bekhor, senior vice president of BCBG Group, said, “We are thrilled to open the new BCBGMaxAzria store in the heart of such an iconic New York neighborhood.” She added that the new SoHo store “represents our new store concept that is bold, contemporary and...
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