Shopping

New report emphasises importance of shopping app strategy

4 days ago   |   By Fashion United

AppsFlyer, SaaS mobile marketing analytics and attribution platform, analysed the key shopping patterns and behaviours of consumers. During lockdown, in-app shopping activity surpassed the 2019 Q4 golden quarter by 12 percent, this is an indication for retailers to boost its e-commerce presence as there has been a rise of 35 percent in app installs. Shani Rosenfelder, head of content & mobile insights of AppsFlyer, said in a statement: “Given that in-app shopping activity skyrocketed during the Covid-19 pandemic in Q2, surpassing even the 2019 Q4 rush, we can expect the 2020 holiday season...
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