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There's a New Exhibition That Takes Sign Spinning Into the World of Sol LeWitt
9 days ago | By Hypebeast
If you live in America, surely at one point you've seen a sign spinner dancing on a street corner. Primarily employed to attract people to go shop nearby, the job itself has become a phenomenon of sorts, especially in Las Vegas, where there is an annual World Sign Spinning Championship. Yumi Janairo Roth is a visual artist who has taken sign spinning into the world of art. Housed at the Grand Central Art Center in Santa Ana, "Spin " features juxtapositions between the physical presence of street-corner advertising and the work of one of America's founding conceptual artists, Sol LeWitt...
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