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From Issue 48 of Ten Men: Calum Gordon Breaks Down The Art of Logo Mania

10 days ago   |   By 10 magazine

Dressed in a plain black shirt, sleeves rolled up, with black-rimmed sunglasses, Shawn Stussy cut an inconspicuous figure at Kim Jones's recent debut menswear show for Dior. Not that it would have mattered much what he wore, at a show where most photographers would have had their cameras trained on attendees such as A$AP Rocky, Kate Moss and Skepta. And yet, for all their star power and influence, Stussy - founder of his eponymous streetwear brand, which he exited in 1996 - could claim to have had just as much impact on the current state of fashion as any of his fellow guests.
Since he had...
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