Style
Knot Standard launches digital stylist store for clients
8 days ago | By Fashion United
Premium custom clothing brand Knot Standard has launched a digital stylist store that provides “a fully-virtual showroom experience” for its clients.
Accessible via both web and mobile, the new digital store enables a direct line of communication between clients and the brands' style advisors, a series of personalized features and new product offerings, as well as an easy way for clients to track products and orders.
Knot Standard said it be utilizing the new digital store to facilitate the appointments in its brick-and-mortar showrooms and to simplify shopping within its new physical...
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Swarovski reveals new brand identity and store redesign
8 days ago | By Fashion United
The world's largest crystal manufacturer, Swarovski, has revealed a new brand identity, which it states offers a “bold vision that celebrates crystal in all its forms” that includes the reimagining of the Swarovski Swan under the leadership of Giovanna Engelbert, the brand's first-ever global creative director appointed last year.
The revamped Swarovski will also introduce new brick-and-mortar concept stores to bring to life the Swarovski Wonderlab. With 28 Instant Wonder stores to be unveiled in key global markets, as well as in two new locations in Paris and New York.
At the heart of the...
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