Bandai SPIRITS Celebrates 50 Years of Cup Noodle With Golden Model

BANDAI SPIRITS CELEBRATES 50 YEARS OF CUP NOODLE WITH GOLDEN MODEL

Due to popular demand for its model Cup Noodle released a few months back , Nissin is bringing back the model in golden form. Celebrating...

UNIQLO Announces "Re.UNIQLO" Circular Sustainability Program

UNIQLO ANNOUNCES "RE.UNIQLO" CIRCULAR SUSTAINABILITY PROGRAM

UNIQLO has just announced a massive initiative to help reduce its global carbon footprint. Named the Re.UNIQLO program, the circular...

 
 
 
Sony Apologizes for Rough PlayStation 5 Preorder Mishap

SONY APOLOGIZES FOR ROUGH PLAYSTATION 5 PREORDER MISHAP

Sony has just tweeted an apology for its misaligned preorder system which took gamers by surprise - leaving many without a secured...

HOKA ONE ONE Adds the TenNine's Unorthodox Heel on the Hike GTX

HOKA ONE ONE ADDS THE TENNINE'S UNORTHODOX HEEL ON THE HIKE GTX

HOKA ONE ONE is looking to merge its Challenger with the TenNine for a new TenNine Hike GTX. Taking the running shoe to the world of...

 
 
 
Bob Gore, Inventor of GORE-TEX, Has Died

BOB GORE, INVENTOR OF GORE-TEX, HAS DIED

Chemical engineer and inventor of the cherished outdoor material GORE-TEX , Robert "Bob" Gore has died at the age of 83. The son of...

Enjoy Pikachu at Home With JAM Corp's Inflatable Pokémon AIR Release

ENJOY PIKACHU AT HOME WITH JAM CORP'S INFLATABLE POKÉMON AIR RELEASE

JAM Corp has just made it possible to enjoy the presence of Pokémon 's lovable Pikachu character at home. Part of its AIR series, the...

 
 
 
Hublot Introduces the Big Bang Camo Yohji Yamamoto

HUBLOT INTRODUCES THE BIG BANG CAMO YOHJI YAMAMOTO

Fresh off of his collaboration with Supreme , Yohji Yamamoto is back again with Hublot for the Big Bang Camo Yohji Yamamoto. The watch,...

OPEN MIKE EAGLE PREMIERES NEW "BUCCIARATI" MUSIC VIDEO

Open Mike Eagle pleads his case in divorce court in a new visual for “Bucciarati,” featuring Kari Faux. In the music video, Eagle finds...

 
 
 
Best New Tracks: Baby Keem, slowthai, Saba, Action Bronson & More

BEST NEW TRACKS: BABY KEEM, SLOWTHAI, SABA, ACTION BRONSON & MORE

As the week in music comes to a close, HYPEBEAST has rounded up the 10 best projects for the latest installment of Best New Tracks....

Eckhaus Latta Anticipates a Cozy Spring/Summer 2021

ECKHAUS LATTA ANTICIPATES A COZY SPRING/SUMMER 2021

Mike Eckhaus and Zoe Latta have long been masters of a brand of ease and sophistication, and Eckhaus Latta 's Spring/Summer 2021 show...

 
 
 

WATCH NYJAH HUSTON SKATE A LAMBORGHINI HURACÁN

Youtube-star-turned-car-collector Alex Choi has several enviable rides in his garage, but his project Lamborghini Huracán is by far...

The He Art Museum Will Open Its Doors in October

THE HE ART MUSEUM WILL OPEN ITS DOORS IN OCTOBER

The He Art Museum , designed by Japanese architect and Pritzker Prize laureate Tadao Ando , will finally open on October 1, 2020 in...

 
 
 
New Balance Adds FuelCell RC to The Marathon Game

NEW BALANCE ADDS FUELCELL RC TO THE MARATHON GAME

Designed with insights and data from its athletes, New Balance 's FuelCell RC Elite is the brand's marathon answer to the likes of...

Nike Run Club Rolls Out New App Updates for Apple Watch

NIKE RUN CLUB ROLLS OUT NEW APP UPDATES FOR APPLE WATCH

Nike Run Club has put out brand new app updates for the Apple Watch , delivering a more immersive experience to enrich the experience...

 
 
 
Junya Watanabe MAN and New Balance's 574 Receives Glossy "Triple Black" Makeover

JUNYA WATANABE MAN AND NEW BALANCE'S 574 RECEIVES GLOSSY "TRIPLE BLACK" MAKEOVER

Junya Watanabe MAN and New Balance has teamed up for a sleek take on one of the footwear label's most classic silhouettes. Following...

Capcom Joins Osamu Tezuka for Bold Crossover Art Exhibit

CAPCOM JOINS OSAMU TEZUKA FOR BOLD CROSSOVER ART EXHIBIT

Capcom has teamed up with Osamu Tezuka's estate, whose works have earned him the title of "the Godfather of Manga," for a crossover...

 
 
 
Marine Serre Crafts Beige Balaclava With Recycled Nylon

MARINE SERRE CRAFTS BEIGE BALACLAVA WITH RECYCLED NYLON

Marine Serre has dropped a brand new accessory from its expansive seasonal lineup, a balaclava made from recycled nylon. This follows...

BRYAN CRANSTON STARS AS GUILTY JUDGE IN NEW SERIES 'YOUR HONOR'

Bryan Cranston will be starring in a new series titled Your Honor , the actor's first major lead role in a TV show since Breaking Bad....

 
 
 
Edison Chen Teases CLOT x FRED Collab

EDISON CHEN TEASES CLOT X FRED COLLAB

Edison Chen has teased a brand new collaboration between his label CLOT and Parisian jewelry brand FRED. The industry figurehead took...

CANNES FILM FESTIVAL TO CELEBRATE WONG KAR-WAI'S ‘IN THE MOOD FOR LOVE'

Cannes Film Festival will be celebrating the 20th anniversary of Wong Kar Wai 's In The Mood For Love , a criticaly-acclaimed classic...

 
 
 



It's a Girl! ‘Vanderpump Rules' Star Lala Kent and Fiance Randall Emmett...

It's a Girl! ‘Vanderpump Rules' Star Lala Kent and Fiance Randall Emmett Reveal Baby No. 1's Sex

Baby bliss! Pregnant Vanderpump Rules star Lala Kent and fiancé Randall Emmett revealed they are having a baby girl on Saturday, September 19. “I'm in love with you already and... Read more ...

The precise power of Ruth Bader Ginsburg, in her own words

The precise power of Ruth Bader Ginsburg, in her own words

Ruth Bader Ginsburg, the second ever, and longest-serving, woman to sit on the US Supreme Court has died aged 87, having suffered complications from metastatic pancreatic... Read more ...

Nikki Bella Gushes Over Fiance Artem Chigvintsev's Thoughtful ‘Surprise': ‘I...

Nikki Bella Gushes Over Fiance Artem Chigvintsev's Thoughtful ‘Surprise': ‘I Love You'

Talk about a pampered mama! Total Bellas star Nikki Bella showed off a thoughtful “surprise” from fiancé Artem Chigvintsev, nearly two months after giving birth to their son... Read more ...

Meghan Markle On Ruth Bader Ginsburg's Death: 'Honor Her, Remember her, Act...

Meghan Markle On Ruth Bader Ginsburg's Death: 'Honor Her, Remember her, Act for Her'

The Supreme Court justice "will forever be known as a woman of brilliance," the Duchess of Sussex said Saturday. Read more ...

Pandemic concerns weighed down an anxious New York Fashion Week

Pandemic concerns weighed down an anxious New York Fashion Week

"We walked with no audience. It was so incredibly eerie. I think it really took away from the experience of Fashion Week." Read more ...

Matty Bovan: Ready-to-Wear SS21

Matty Bovan: Ready-to-Wear SS21

Is there an age limit for national treasure status? Matty Bovan is making a serious case for the category to be extended to his generation. The ultra-creative, upcycling king... Read more ...

Various Campaigns

Various Campaigns

No.HYP 2020 Read more ...

How the late Ruth Bader Ginsburg became a pop culture icon

How the late Ruth Bader Ginsburg became a pop culture icon

Justice Ruth Bader Ginsburg, who died Friday at 87 from metastatic pancreatic cancer, became a pop culture icon - thanks, in part, to her fiery dissents on the bench. Her... Read more ...

It's Over! Flip or Flop's Christina Anstead and Husband Ant Split: ‘We Are...

It's Over! Flip or Flop's Christina Anstead and Husband Ant Split: ‘We Are Grateful for Each Other'

It's over. Flip or Flop star Christina Anstead and husband Ant Anstead split more than two years after getting married. She announced the “difficult decision to separate” via... Read more ...

Black Girl Brilliance: Meet 3 Gen Z Entrepreneurs Ready To Make Moves In...

Black Girl Brilliance: Meet 3 Gen Z Entrepreneurs Ready To Make Moves In Their Communities & Beyond

When thinking about today's generation of young Black women, one word that is certain to come to mind is fearless. Fearless in pursuit of their goals, fearless in the face of... Read more ...