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Megatrend: Consumer Lifestyle Shift to Urban Outdoorsmen

19 days ago   |   By Fashion United

Of the many trends accelerated by the COVID-19 pandemic in the US and Europe, the sharp increase in city-dwellers seeking outdoor experiences presents a notable opportunity for brands. As urban and outdoor lifestyles coalesce, young urban consumers now seek to integrate a growing interest in outdoor activities with their city lifestyles for a cohesive urban-outdoor lifestyle. After a year of COVID-19 restrictions, early claims of permanent urban flight are now largely contested. More significant than people moving away from cities are the extended visits to natural settings and the rise in...
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