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Warner Bros. To Go Back to Theater-First Releases in 2022
12 days ago | By Hypebeast
Warner Bros. is planning to return to its original theatrical big movie release strategy in 2022. Currently, the studio has a deal with HBO Max to release all its films on the streamer the same day it comes out in theaters. Jason Kilar, CEO of WarnerMedia confirms with Recode that Warner Bros. is set on going back to the old model of theatrical premieres for its major films, and will be releasing the movies at a later date on HBO Max. In 2021, all theatrical releases of Warner Bros. films were made available on HBO Max to subscribers for 30 days. Subscribers initially have a month to watch...
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