Women

Daniel w. Fletcher: Ready-to-wear AW21

8 days ago   |   By 10 magazine

You'd think Daniel w. Fletcher , one of London's brightest independent designers, was a mad man to think of expanding his brand in the middle of a pandemic. Until now, his eponymous label has only ever done menswear (Fletcher is also the men's artistic director at Fiorucci ). Yet the stillness brought from lockdown has offered Fletcher time to think big: starting with his first womenswear collection.
“I already have this strong fanbase of women who buy the collection anyway,” explains Fletcher over Zoom, who says the desire to create the collection came from wanting to cater for this...
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