Event

World's First Synthetic Spider Silk Outerwear Prototype Comes to New York

1 month ago   |   By WWD

The world's first outdoor apparel prototype to feature synthetic spider silk touched down in New York.
At a press event held at The North Face global flagship on Fifth Avenue Tuesday night, The North Face Japan and biotech start-up Spiber unveiled the Moon Parka in the U.S. - a novelty item being touted as the world's first prototype created with Spiber's synthetic spider silk material Qmonos using existing industrial manufacturing equipment. It serves as physical incarnate of Spiber's bioengineered proteins mimicking spider silk and the first step toward commercial production of the...
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Desigual Lets Go Fifth Avenue Flagship

1 month ago   |   By WWD

PARIS - Spanish retailer Desigual has shuttered its Fifth Avenue flagship in Manhattan as the company continues to focus its energy on “strategic transformation” in key markets.
The Barcelona-based brand said the store had been performing well, but it nonetheless decided not to renew its lease for the location.
Desigual maintains stores in SoHo and Herald Square in New York, as well as eight other stores in the U.S.
While the company said it is not planning to close other U.S. stores, efforts to expand in the American market have been put on hold.
“The U.S. market continues to represent a...
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Adidas Fifth Avenue Flagship Centered Around Experiences

1 month ago   |   By WWD

NEW YORK - The one-upmanship among the top sporting goods brands continues with the Thursday opening of Adidas' largest store in the world at 565 Fifth Avenue here.
The Adidas opening follows on the heels of Nike's 55,000-square-foot behemoth in SoHo that debuted at the beginning of November. Two years ago, Under Armour opened a 20,000-square-foot Brand House a brief walk away from Nike's new store and has inked a deal to open what it says will be “the single greatest retail store in the world” on the site of the former FAO Schwarz on Fifth Avenue and 58th Street sometime after 2018.
All...
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