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Patagonia's Black Friday Donations Exceeded $10 Million USD

One year ago   |   By Hypebeast

Ahead of the shopping rush, Patagonia announced plans to donate the entirety of the Black Friday haul from its brick and mortar flagships and web store to environmental groups - an extension of its usual “1% For The Planet” commitment and one inspired by current events. So just how much did the California-based outdoors giant end up donating to those 800-pllus groups ("grassroots organizations working in local communities to protect our air, water and soil for future generations")? Over $10 million USD - roughly five times its expected estimate when it made the commitment.
"We're humbled...
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