Fashion > Women

Browns Pop-up in Berlin Attracts Crowds, But Few Shoppers

19 days ago   |   By WWD

The cool kids of Berlin were out in force for this weekend for the opening of a pop-up store run by iconic London fashion establishment, Browns. The temporary store, the third in Browns' Nomad series of wandering outlets, was open for three days in a disused supermarket in the central city.
“Germany is one of our top five markets for luxury shopping,” said Ida Petersson, director of men's and women's wear buying at Browns.
Besides artfully arranged clothing and shoes, the pop-up - which ran from Nov. 14 to 16 - featured a series of attractions, including an opening party with musical...
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