Fashion > Women

Frederick's of Hollywood to Create Short-form Film

7 monthes ago   |   By WWD

Frederick's of Hollywood is being careful not to fall into the Victoria's Secret trap.
Instead of focusing on tall, gorgeous women with unattainable figures, the lingerie brand, which was purchased by Authentic Brands Group in 2015, is partnering with producer/director Stephanie Laing on a short-form film that will debut today on its web site.
The film will feature “real women” from different walks of life, including comedian Blair Beeken, YouTube influencers Hrush Achemyan, Meghan Currie, and Amanda Steele, and TV host Ellie Lee. Filmed on location at the W Hotel in Hollywood, the film...
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