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Fitbit Seen Acquiring Pebble, Investors Yawn

One year ago   |   By WWD

Fitbit investors shrugged off rumors the company was about to buy smartwatch competitor Pebble and traded shares of the company up 0.7 to $8.42 Thursday.
Pebble set a Kickstarter record in 2012 and was very early to the smartwatch scene but looks like the brand might not go the distance. Fitbit, which started with a fitness tracker in 2007, was said to be close paying $40 million for Pebble, according to several published reports. Both companies declined to comment.
This would be a disappointing exit for Pebble, which has raised more than $45 million since 2012.
Two years ago, Pebble moved...
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