Men

Amid Men's Wear Hype, Thoughtful Basics Are Making Noise, Too

6 days ago   |   By WWD

It's all about simplicity.
At a time when streetwear is dominating the conversation in the world of men's fashion, there are a number of brands that are quietly building sizable businesses selling updated basics to guys who don't live and die for the latest Supreme drop or Virgil Abloh sneaker collaboration.
Brands such as Buck Mason, Everlane, Goodlife and Huckberry are making inroads selling these items, which could be labeled “everyday casualwear” or “essentials.”
In years past, their customers probably bought their chinos, T-shirts and hoodies in department stores or specialty...
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