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Frédéric Fekkai Recasts Provence With Bastide

8 monthes ago   |   By WWD

Star hairstylist, salon owner and serial entrepreneur Frédéric Fekkai is going back to his Provencal roots for his latest venture in beauty.
His vehicle is a 26-year-old Aix-en-Provence-based company called Cote Bastide, which he acquired and is transforming into a new brand.
Fekkai recently rolled out a blueprint detailing his vision for building a family-run business, founded by Fekkai and his wife Shirin von Wulffen. It will be a naturally based personal-care business utilizing and featuring local manufacturers, which are family-run companies operating within 50 miles of Aix.
Renamed...
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