Women

Major Innovation: Unilever Answers Top Unmet Deodorant Need

5 monthes ago   |   By WWD

Unilever has tackled one of fashion and beauty's biggest faux pas - white marks and yellow underarm stains on clothing.
Following the launch of Dry Spray deodorant into the U.S. in 2015, the personal care giant is rolling out Anti-Marks Antiperspirant Technology across five of its brands, Degree Women, Degree Men, Dove, Dove Men + Care and Axe. All 24 products include 48-hour odor and wetness protection merged with the anti-yellow stains and no white marks proprietary technology. The lineup, priced between $3.99 and $5.49, rolls out to shelves throughout December.
According to consumer...
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