Women

This CEO Launched a Beauty Brand from a Homeless Shelter

5 days ago   |   By Flare

Evelyn Iona founder Brandi Leifso
“I really felt as if I had no choice. If I stayed I was going to die,” says Brandi Leifso, remembering how she locked herself in a room after a fight with her ex-boyfriend to search for the nearest women's shelter on her phone. That was on January 7, 2012. Hours later, she was living at a Vancouver safe house.
It was from that dark, vulnerable but ultimately hopeful place that she decided to launch her own business, a cosmetics brand that would empower women, “rather than telling them what was wrong with them.” Leifso envisioned a company that used its...
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